The question I get asked the
most by CHUM fans is “How did you come to be known as 'The
Boogieman'?” Well, as with most of the events in my professional
career, it wasn't my idea at all.
The ultra high energy,
nearly frantic presentation I used wasn't new by any stretch, any
number of Djs had adapted the approach for years. From Dick
Biondi... first in Buffalo, then Chicago... to “The Real Don
Steele” in Los Angeles, radio personalities had been tearing up the
airways and driving responsible adults nuts since the beginning of
Top-40 radio. Indeed, Toronto had experienced it's own wild man in
the personage of Dave Marsden, who as “Dave Mickey” made me look
like a somnambulist. The fact of the matter is, I didn't really care
for that kind of radio at all. I wanted to be the hippest guy on the
block. I've always had a propensity to use “Jive” or street
talk. In the sixth grade I'd refer to teachers as “Daddy-o”, much
to their chagrin... especially the women. Well to the best of my knowledge I'd never heard the term “Mommy-o” so what was I
supposed to call them? "Maam” I guess. Fat chance!
At any rate my approach on
air was “up” but not “frantic, until one day I got a call from
Bob Wood. I was sick with the flu, but had come in to do my shift
anyway. It was a Saturday, so I had a long, 5 hour airshift. If you
don't think 5 hours on the air in a fast tempo station like CHUM was
exhausting, try it some time! Anyway, as my energy was giving out by
the second, the “Batphone” lit up, Bob Wood was on the other end.
“Ahhhhhhhh... Scotty...”
I knew what was coming, whenever he used the phrase “Ahhhhhhhh... Scotty...” there was
criticism on the way.
“Uuuummmmm... I noticed
you energy level is a bit low today, is something wrong?”
“No Bob, other than the
fact that I feel like a skunk that's just been run down by Vito
Corleone's Cadillac everything is just ducky!”
“Uuummmmm, well.... Could
you pick it up just a little bit, the station is starting to drag?”
“Sure Bob”
“Thanks Scotty.”
Now I was pissed. Not only
was I sicker than a dog, but I had to pick up the pace which would
probably make me sicker. A devious plot began to take shape in my
mind, if I went on the air screaming like a lunatic at 100 mph, maybe he'd decide
he liked me better the old way. I decided to give it a shot, I cued
the op for the next song and let her rip...”
“AAAAAWWWWWWWWRIGHT BABY
WE ARE SMOKIN' TODAY. GIT YO' BOOGIE BOOTS ON AND GIT YO' TAIL-END
OFF DA' COUCH FO' DIS ONE... IT'S LLLLEEEEEDDDDD ZZZZEEEEEEPPLIN WIT'
A WHOOOOOOOOOOOLE LOT-U-LOVE!!!!!”
I sat back and waited for
Bob to call back and tell me to crank it back down. Sure enough,
seconds later the Bat Phone lit up again.
“Ahhhhhhhh... Scotty...”
“Yes Bob?”
“That's JUST EXACTLY what
I want!”
I thought of my experience
years before with Lottie The Body. I should have NEVER tempted fate
like that!
As for the name “Boogieman”,
I didn't think of that either. It was pretty common in the early
seventies to use "boogie" in conjunction with music, dancing,
partying etc. In fact it still is. I was on the air one day, and
using the word copiously as usual... “We're gonna boogie tonight”
“Dis' is the baddest, boogienest jam I have EVER heard”... etc.
when my op, Bob Humenick, piped up over the talk-back.
“Hey, you're
“The Boogieman!”
“Hmmmm”, I thought. “Boogieman”...
yeah that's the ticket!!! So “The Boogieman” was born.
I originally conceived this
persona as a kind of character. The Boogieman was a somewhat
egotistical, but likable dork who had visions of grandeur but a ton
of self doubt. In other words, he was not unlike the teens who made
up the bulk of my audience. I would constantly share with my
audience the many ignominies foisted upon me by my employers, who
obviously couldn't see what a gem they had in their midst. On one
occasion I was to see how powerful this image had become.
I came up with the plot that
I had asked for a raise, but the company didn't believe I deserved
one. If I could convince them what an enormous asset I was, maybe
they'd give me some more money. I furthered the plot along by
forming my own fan club, the “Screaming Night Creepers”, and
encouraging listeners to send letters to the station to join. I also
put listeners on the air to take the “Scott Carpenter, World's
Greatest Disk Jockey” oath.
“Do you solemnly swear
that you will always listen to the Boogieman, support the Boogieman,
and love the Boogieman forever?”
All pretty lame stuff, and
intentionally so since The Boogieman wasn't supposed to be all that
bright anyway. What happened next was a bit
of a shock. I assumed that a few letters might trickle in, and the
whole thing would be forgotten by the following week. Imagine my amazement when the letters began to arrive by the bagful... hundreds of
them... stacked in the conference room.
The phone rang at home... “Ahhhhhhhh... Scotty...”
The phone rang at home... “Ahhhhhhhh... Scotty...”
Uh oh
“Scotty...
the station has been inundated with requests for this fan club of
yours. You need to come down and pick up the mail, since this was
your idea the station isn't getting involved. However I expect that
every letter will be answered."
I ordered up hundreds of membership
cards, and sent them out on my own time and at my own expense. I
figured I'd done my career some good.
Flash forward years later.
I am now a systems admin at the US Dept of Energy in Washington, DC,
my radio years far behind me. My phone rings and Scott Jackson, a
radio personality whom I'd influenced to get into radio years ago, is in
town. He and his wife would like to meet me for lunch. We have a
nice visit, and just before they leave his wife pulls out
her “Screamin' Night Creepers” membership card from 1972, over 35
years ago!
If only I'd known then what
kind of impact we'd had on so many people.